Building Muscle to Heal: Why Recovery Deserves Celebration

I’ll be honest — when I first saw that September is National Recovery Month, it was a completely foreign concept to me. Not the idea of healing, but the idea that there’s an entire month dedicated to celebrating it.

But as I started reading about the history and purpose of Recovery Month (NAADAC link), it clicked: not only is this month important, it directly connects to what we should be teaching as coaches of male athletes.

Think about it: no coach in their right mind would send a player back out with a torn ACL. Yet somehow, we still expect people to “play through” depression, anxiety, or addiction.

And here’s the deeper truth — recovery requires an incredible amount of vulnerability and resilience. In order to recover, you first have to admit and embrace what needs healing. Whether that’s substance use, a mental health struggle, or a physical injury, there’s a journey there that’s worthy of support and celebration.

My own lack of awareness about Recovery Month is, in a way, a TeamsOfMen curriculum opening. If you’re a football, soccer, or XC coach in season right now, I’d bet most of your young men haven’t heard of Recovery Month either. But if you ask them about it in a team circle, I guarantee at least a few will immediately connect it to someone in their lives — a family member, a teammate, a friend — who is on the path to recovery. That conversation matters.

And that’s where this month ties directly to our mantra work. Our shirt — “Building Muscle to Heal, Not To Harm” — is the perfect tool to spark this conversation. It’s more than fabric; it’s a visible reminder that healing is strength, not weakness.

👉 Grab yours here: Building Muscle to Heal, Not To Harm Shirt

Wear it this month. Start the discussion. Celebrate recovery.

Coach Prompts

  • “If we would never send a player back out with a torn ACL, why do we sometimes expect people to ‘play through’ depression, anxiety, or addiction? What does that reveal about how we treat mental health versus physical health?”

  • “Think of your own recovery routines — stretching, ice baths, sleep. What’s the mental or emotional version of those routines?”

  • “Why is admitting you need help actually a sign of strength, not weakness?”

Player Prompts

  • “What does recovery mean to you — physically, mentally, or emotionally?”

  • “Can you think of a teammate, friend, or family member who showed strength by choosing recovery? What can we learn from them?”

  • “What is one recovery tool you use now — or could use — to keep yourself in a healthier place?”

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Coaching Patterns vs. Coaching Manhood: Which One Are You Modeling?