More Than Merch: How a Shirt Starts the Work

We just revamped our store on the TeamsOfMen site — and while yes, there’s a business side to that (TeamsOfMen is still a business), the bigger reason is that I wanted it to be easier for coaches to find the mantra T-shirt that truly fits them.

We’ve also rolled out bundles for coaches to use as awards for their players or campers — tied to the saying that best matches the trait they displayed. In my own program, I use Change Starts With Me to recognize our “effort champions” each month at every program level.

But this isn’t just about awards. I know some coaches are just dipping their toes into the water with us — and into the self-reflection work around their own masculinity. That first step takes courage, and I want to reward it. We have 11 designs, and I can almost guarantee one of them will speak to you. Grab it. Wear it to school. Wear it to the grocery store. Then wear it to practice. Someone’s going to ask you about it — and when they do, you’ll have to explain why it matters to you. That’s the launch point for raising your comfort level in having these conversations.

That’s the work. One T-shirt at a time. One conversation at a time. One vulnerable moment at a time.

And as a coach heading into my 24th season, I know the importance of repping us. On your order form, let us know if you want your team’s mascot or logo printed on the back neckline — we’ll make sure it’s there.

Coach Prompt:
Which mantra speaks to you right now — and why would you want your players to see you wearing it?

Player Prompt:
If your coach wore a shirt with a bold statement about values, what would you hope it says — and why?